Wizz Air is to seek formal feedback from young travellers by setting up a youth forum.
The informal, online focus group for customers aged 18-25 will enable them to share recommendations and insights to help the airline improve its services.
The new initiative is a vehicle for the budget carrier to gather qualitative feedback on six central business areas: customer journey; future travel demands habits; sustainability; digital developments; creative concept directions; and communications.
Twenty participants will be selected one a month from a fixed pool of 80-100 people across Europe to join focus group style discussions, delivered online via Microsoft Teams.
Participation will receive a €20 flight voucher per session as an incentive and be entered into a draw to win a €200 travel voucher.
Chief customer and marketing officer Zsuzsa Poos said: “We are committed to offering the best possible customer experience, which is why we are delighted to launch the Wizz Youth Forum, a customer-led trend-setting focus group initiative to improve our services.
“The initiative will bring together insights from our young and diverse customer base, who will be able to drive and inform our future business decisions and objectives.
“The Wizz Youth Forum is a unique chance to meet likeminded people from all across Europe, and share valuable insights that will help Wizz Air to make even more service improvements.”
The development came a day after the carrier unveiled plans to establish a Malta-based offshoot to start flying from October.
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