Viva Cruises expands UK distribution via Cruise Plus

Gold Medal sister brand Cruise Plus is to distribute river itineraries run by European specialist Viva Cruises to agents.

The deal means that UK agents will be able to book Viva Cruises’ sailings via the Cruise Plus contact centre.

Viva Cruises was founded in 2018 as the first in-house tour operator of Swiss shipping company, Scylla AG. 

The company now runs a fleet of eight ships plus Douro river departures in Portugal with a new ship in 2025.

Viva Cruises chief executive Andrea Kruse said: “This collaboration with Cruise Plus marks an exciting chapter for Viva Cruises. 

“By integrating our itineraries into the Cruise Plus platform, Viva Cruises is expanding its reach and providing travel agents with a new premium river cruise experience for their customers.”

Cruise Plus head of specialist product Mark Henderson added: “Our commitment to enhancing the travel agent experience aligns perfectly with Viva Cruises’ mission of delivering exceptional journeys to its guests. 

“With this agreement, we are streamlining the booking process, allowing agents to focus on what they do best: creating unforgettable memories for travellers.”

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