Visit Tampa Bay kicks off Brentford FC partnership

Visit Tampa Bay has become official US destination partner for Premier League football team Brentford.

The partnership includes advertising at the team’s Gtech Community Stadium in west London, social and digital elements and VIP hospitality upgrades for fans.

Competitions to win hospitality tickets to watch the team and an end of season contest for a fan to win a family trip to the Florida destination also feature.

A Brentford FC watch party is planned in Tampa Bay as well as promotions and social media campaigns to assist in the side’s continued growth and recognition in the US.

The new promotional collaboration follow’s Brentford’s visit to the US as part of the inaugural Premier League summer series.

Brentford head of partnerships Adam Ward said: “After the success of the team’s recent visit to the US, we’re really excited to partner with Visit Tampa Bay and have a whole host of activities planned throughout the season for our UK and growing US fanbase. 

“We’re proud that Visit Tampa Bay have chosen to partner with Brentford FC to share their story about their cultural heritage and huge variety of things to do when visiting. It’s fantastic that this partnership will add value to our fans.”

Visit Tampa Bay president and chief executive Santiago Corrada added: “We are proud to partner up with Brentford FC and we are very excited about being part of a positive, successful season.

“We’ve been impressed with the club and particularly with the loyalty and love felt for Brentford FC from their fans across the world and we look forward to a long and fruitful partnership – as we bring our story to the Premier League and Brentford FC brings their story to Tampa Bay and US football fans.”

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