Tui Group to expand in new African destinations

Tui Group is accelerating its growth in sub-Saharan Africa with the development of hotels along the continent’s Indian Ocean coastline.

Sebastian Ebel, chief executive, recently visited Zanzibar – where the new Tui brand Mora opened its first property – and Kenya.

“Africa has great potential: culturally, scenically and economically,” he said.

“We are already represented on the west coast with Cape Verde and Senegal, and in the north with Egypt, Morocco and Tunisia.

“Now another African cluster is being created on the east coast on the Indian Ocean.”

He said he sees “particular potential” for the Robinson and Tui Blue brands.

Construction will start shortly on two more Robinson Clubs in Africa: on Zanzibar and on the Cape Verdean island of Boa Vista.


More: Tui unveils new upscale hotel brand as part of Africa expansion


Tui has about 420 hotels and resorts within its own brands, Ebel noted, as well as its tour operations, cruises, experiences, activities and airline.

“After West Africa, we see great potential in East Africa, not only for guests from Europe, but also for new guests from North and South America and the Middle East,” he said.

Furthermore, the Tui Care Foundation, has already been active in several countries in sub-Saharan Africa for many years, providing training programmes and supporting small businesses since 2016.

The foundation recently launched a Tui Forest reforestation programme in Zanzibar and Kenya.

The new destination cluster on Zanzibar will see more of the group’s own hotel brands, an expanded flight offering and new experiences and activities for holidaymakers.

Peter Krüger, board member and chief executive of Holiday Experiences, said: “With our integrated business model, we are the preferred development partner for many destinations.

“In the coming years, we will also have an even stronger presence in Africa with our 12 own, differentiated and strong hotel brands such as Robinson, Tui Blue and Riu.

“This will also enable us to reach new guests – both via Tui’s tour operators and via our new global hotel distribution platform.”

Elsewhere, new hotels are planned in Senegal and the Gambia, and the range of properties in Cape Verde will be expanded.

Pictured: The Mora Zanzibar

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