Travel Counsellors recruits Alex Gavalda as commercial director

Former Classic Collection Holidays product and commercial director Alex Gavalda is joining Travel Counsellors.

He is taking up the newly-created role of commercial director for the homeworking travel business, having left Classic Collection in March as part of a company restructuring.

Gavalda spent five years at Classic Collection, having previously worked at Kuoni for 15 years followed by a period as commercial director at start-up Vivid Travel.


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Travel Counsellors UK managing director and chief commercial officer Kirsten Hughes said: “We are delighted to welcome Alex to the Travel Counsellors community who joins a longstanding, successful commercial team. 

“His experience, dynamic approach to commercial strategy and passion for the travel industry makes him a perfect fit for our team. 

“Alex’s leadership in this new position will be instrumental as we navigate the next phase of our commercial strategy, particularly as we continue to cement our standing as a leading tour operator in the premium leisure space.”

Gavalda added: “I am excited to join such an innovative and fast-growing company that empowers its business owners to use the support, tools and technology available to them to build their businesses. 

“Travel Counsellors is at a significant point in its journey, and I look forward to working with the talented team to introduce new ideas and enhance our commercial strategy even further.”

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