The Adventure People secures ‘multimillion-pound’ investment

Specialist online travel agency The Adventure People is set for further growth, having announced a “multimillion-pound” investment secured with existing shareholders.

Chris Roche, founder and chief executive, said in a statement: “I am delighted to secure this investment from our long-standing and supportive shareholders.

“Since 2022 The Adventure People has experienced tremendous growth in the UK and international markets.

“This investment facilitates our continued investment in technology and people as we increase our footprint in the US, Australia and other markets.

“Our innovative and unique proposition of dynamic packaging for tours in conjunction with an increasing product range is leading to unparalleled year on year performance.

“We’re excited about 2024 and beyond as we look to become the sector’s market leader.”

The Adventure People launched in 2019 and offers 10,000 adventures and tours from leading and local operators around the world.

During 2020, The Adventure People acquired an Atol licence, enabling customers to add their own flights to their adventure online, as well as offering low deposits and monthly payment plans.

The Adventure People provides financial protection via its trust account, meaning no customer money is used until the clients return from their holiday.

More: Chris Roche aims to ‘transform’ adventure sector

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