Ski Solutions appoints new managing director

Specialist ski agency and tour operator Ski Solutions has appointed Ian McIlrath as managing director.

He moves from his post as chief financial officer at parent firm Active Travel Group and will replace Craig Burton.

The move enables Burton to focus on his broader role as chief executive of Active Travel Group, which includes Cycling for Softies and the Wilderness group of travel brands.

McIlrath has been involved in the business since 2018 and his travel industry experience goes back more than 20 years.

He has held general management and senior finance roles in several specialist UK-based tour operators and previously worked in Mergers & Acquisitions advisory for PwC.

McIlrath said: “For me, securing the role at Ski Solutions has been a dream ticket. I feel very privileged to take on the role of managing director of Ski Solutions, after having helped see the Active Travel Group businesses through the most challenging times that Covid presented to the travel industry.

“It’s an honour to be leading such a talented and dedicated team of ski holiday specialists.”

He added: “After a fabulous 22-23 ski season, we’re looking forward to more of the same in 23-24. Demand for high-quality, snow-sure product has never been greater.

“We’ve also recently launched a new website to ensure that our clients have the most seamless experience when searching for a ski holiday.”

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