Ryanair ‘bypasses legacy GDSs’ with Kyte partnership

Business travel distributor Kyte is the latest trade brand to agree to access Ryanair fares.

The new collaboration provides the airline with “streamlined” access to a range of corporate travel partners without the need for legacy GDSs.

Kyte’s advanced new technology effectively supports Ryanair’s content and functionality within its own web, mobile and alternative portals.

Kyte co-founder and chief executive Alice Ferrari said: “As the airline industry transitions to API distribution this announcement demonstrates Ryanair’s progressive mindset around supporting new technologies. 

“I’m extremely proud that Ryanair has chosen Kyte as their first official non-GDS distribution partner.

“We are excited to be working with Ryanair in delivering easy access to the airline’s convenient low-cost travel to our corporate travel partners.

“Ryanair’s content via the Kyte channel will also be made available on our partner desktop solutions such as AirGateway.

“This partnership demonstrates our commitment to helping airlines like Ryanair broaden their reach and open new and relevant revenue streams, on their terms”.

Ryanair marketing, digital and communications director Dara Brady said: “We are pleased to announce our exciting new partnership, which will enable Kyte’s corporate travel partners to access Ryanair’s industry leading network through Kyte’s state-of-the art distribution technology.”

The agreement follows leisure distribution deals with Tui plus OTAs such as On the Beach and Loveholidays.

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