By Sarah Hedley Hymers in Miami
Royal Caribbean’s new resident dog, Rover, has been doing the rounds on preview sailings on the line’ latest ship, Icon of the Seas.
According to bosses, the four-legged addition to the crew underlines the cruise line’s family values.
Royal Caribbean International chief executive Michael Bayley said: “We continue to focus on being a family brand. A lot of families have a family dog, so we thought it would be a wonderful idea to have a family dog, too.”
Bayley added: “The crew love Rover, and we thought, this is going to be hit with the kids, and it is, so we’re delighted.”
He added: “It’s really exciting when you introduce a new class of ship, but it’s even more exciting when it seems to be spot on – and for our demographic and our customer, this ship seems to have ticked all the boxes.
“The demand that we’ve seen for Icon has been just unbelievable. We’re extremely excited by that. We feel like all the new features and spaces we’ve created are just right.”
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