Qatar Airways promotes ‘Let’s Fly’ message

A brand refresh campaign by Qatar Airways using the ‘Let’s Fly’ tagline aims to encourage people to travel again following the pandemic.

The largest brand collaboration the airline has seen in seven years using creative agency partner McCann London aims to boost carryings again after two years of postponed trips.

A burgundy carpet features as a tool to inspire travellers, while a specially created ‘Let’s Fly’ song invites them on board.

The distinctive brand colour of the airline also features together with cabin crew.

Group chief executive Akbar Al Baker said: “The world has faced many challenges over the past two years and, as people begin to once again travel for leisure, we hope this latest brand campaign will inspire people to have the confidence to take to the skies once more.

“It is our mission to invite travellers, wherever they are in the world, to create memories for our passengers and ensure the journey is part of their experience, not just a way to get to their destination.

“We really do roll out the burgundy carpet for everyone on board to showcase the unparalleled levels of product and service excellence experienced when flying with Qatar Airways.”

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