Qatar Airways claims top slot on social media amid record profits

Qatar Airways achieved record annual financial results as it clocked up more than 47 million combined followers on social media.

The Gulf carrier now claims to be the world’s number one airline across social channels as the most followed airline in the world on Facebook, YouTube and TikTok.

The development of social media is part of an ongoing strategic approach to building “deeper, more meaningful relationships” with global audiences.

More: EasyJet holidays offers new social media tool on trade portal

Comment: Don’t underestimate the power of social media

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The Qatar Airways Group reported the strongest financial performance in its 27-year history with a record net profit of $1.7 billion in the 2023-24 financial year.

Total revenue rose by six per cent year-on-year to $22.2 billion as passenger carryings grew by more than a quarter to more than 40 million.

Passenger revenue increased by 19%, with a capacity increase of 21% driven by the airline’s highest-ever load factor of 83%, “offering a sustainable upsurge in market share”.

The overall results reflected a “continued focus on customer experience, innovation, digitalisation and sustainability, resulting in streamlined, agile and fit-for-purpose operations across all areas,” according to the Doha-based company.

The network grew to more than 170 destinations with seven new destinations and the resumption of flights to 14 others, including Birmingham.

Group chair and Qatar energy minister Saad Bin Sharida Al-Kaabi said: “This latest remarkable annual performance demonstrates Qatar Airways Group’s flexibility and resilience in successfully navigating a constantly evolving global travel industry, and indicates a strong and sustained rebound from the challenges faced by the sector in recent years.”

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