Premier Holidays BDMs on the road to promote US brochure

Premier Holidays’ sales team is visiting agencies across the country to promote the independent operator’s new US brochure.

Nicky Bird and Rachel Wood will also be highlighting a competition promoting the brochure, which offers the chance to win a case of Californian wine.

Divided into six sections – Northeast, Florida, Southern States, California, Las Vegas & the West, Pacific Northwest, and Hawaii – the brochure showcases the top-selling destinations across the country.

It features hotels, experiences, combination tours, self-drives, escorted tours, train journeys, motorcycle rides, motorhomes and car hire.

New additions include an independent tour that takes clients to New York, Las Vegas, Los Angeles and San Francisco, while the Capital Region now includes Virginia and Maryland.

The brochure also highlights two Universal Studios hotels set to open in January 2025, while Panama City Beach, Amelia Island and Daytona Beach have joined the operator’s expanding Florida portfolio.

New Californian locations include San Jose, Bass Lake and Santa Rosa and additional western destinations are Salt Lake City, Denver, Grand Junction, Capitol Reef National Park, Grand Teton National Park, Sheridan, Cheyenne and Cody.

Premier has also added three new self-drives and four new escorted tours, plus, for the first time, combination tours for the southern states and Pacific northwest.

Pictured from left: Nicky Bird, Premier Holidays business development manager, and Noah Long from Millington Travel, Kingsthorpe.

More: Premier Holidays appoints BDM for northern region

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