Turkish budget carrier Pegasus Airlines is offering the option for passengers to estimate the carbon impact of their flights.
When booking, travellers can help address the emissions involved by supporting verified climate solutions.
The climate initiative comes as a result of a tie-in with Norwegian climate tech firm Chooose.
A new platform allows travellers to estimate their greenhouse gas emissions.
It gives passengers and corporate travel managers the option to voluntarily address the carbon emissions associated with their flights by contributing to projects that advance climate action around the world, including supporting sustainable aviation fuel (SAF).
The climate scheme will expand to include a booking flow integration.
Pegasus chief executive Guliz Ozturk said: “We are very happy to have taken yet another stride towards sustainability.
“On climate action, we have committed to reach net zero carbon emissions by 2050.
“We have strengthened our commitment further through our emissions intensity target, aiming to reduce carbon emissions per revenue passenger kilometres by 20% by 2030, compared to 2019 levels.”
She added: “Our targets will require significant abatement actions in our operations and the infrastructure we use. We are working on a wide range of initiatives to achieve our targets.
“We also know that our passengers have expectations to be presented with opportunities to take action regarding their travel.
“When it comes to sustainability, we strongly believe that the entire ecosystem should act together and therefore take collaborative action. Therefore, we wanted to create an additional platform to encourage our guests to contribute to climate action when they travel.
“We are happy to be launching this new climate programme in collaboration with Chooose. We hope that this programme will provide us with more opportunities to engage with our guests regarding our sustainability efforts.”
Chooose chief executive Andreas Slettvoll said: “We are proud to be partnering with Pegasus Airlines and helping their passengers to contribute to climate action.
“More and more people are looking to understand their emissions and support climate solutions. We are excited to be making climate action more accessible to travellers in Türkiye and beyond.”
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