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Pandemic and Competitors’ Struggles Put JetBlue on Offense During Crisis

JetBlue Airways’ strategy of launching new routes may have bucked conventional wisdom on how airlines should operate when demand collapses but is one that has paid off for the New York-based carrier, President Joanna Geraghty said at the Skift Global Forum on Tuesday.

“Crisis brings opportunities,” she said, adding, “Leisure [travel] is what JetBlue does best.” About 80 percent of JetBlue’s passengers are leisure travelers, a ratio that has stood it in good stead during the pandemic, as business travel has all but collapsed. Leisure and friend- and family-visit travel have fueled the U.S. airline industry’s nascent recovery. Airlines,...

This post first appeared on Skift. Read the original article.

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