A focus on gastronomy will form the basis of Palma’s tourism strategy for the next three years.
The Balearic capital, which has four Michelin-starred restaurants, is also home to traditional markets, cafes and tapas bars which allow visitors to taste the flavour of the city.
The Palma Tourist Board is joining a new Culinary Mediterranean Cities initiative alongside Barcelona, Cartagena and Valencia.
The aim is to create an experiential and high-value gastronomic tourism offering, based on common culinary attributes and values of the participating Spanish cities.
The project will involve hosting memorable experiences around local gastronomy, people, and produce using tastings and marketing campaigns.
Several culinary events for food enthusiasts are already staged throughout the year.
Tourist board manager Pedro Homar said that the success of Palma’s culinary scene can be put down to top-quality local ingredients sourced from the sea and mountains, which tourists can admire at traditional markets.
Many expert chefs living in the city also share passion and knowledge for local cuisine and Mediterranean culture.
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