NCLH chief pledges to maintain prices in 2024

Norwegian Cruise Line Holdings (NCLH) president and chief executive Harry Sommer has pledged to maintain prices in 2024 as the company reports “record” bookings for next year.

Speaking on a quarterly financial results call, Sommer said the company, which operates Norwegian Cruise Line, Oceania Cruises and Regent Seven Seas Grandeur, is in a better booked position for every month in the year ahead in comparison to this time in 2022.

Sommer said is he a “firm believer” in maintaining prices and confirmed the company will not drop prices despite increasing capacity by 19% in 2023 with the addition of three new ships: Oceania Cruises’ Vista (pictured), Norwegian Viva and Regent’s Seven Seas Grandeur.

“Every individual month next year is booked at a higher rate than the same month was this time last year for 2023,” said Sommer.

“I’m a firm believer in maintaining pricing discipline as it’s the key to long-term yield growth. It’s really difficult to come back from discounting because your guests come to expect it.

“That being said, we’re in a fortunate position to be so well booked for next year, at record levels, so we don’t need to turn in that direction.”

More: NCLH reports ‘record’ revenue for second consecutive quarter

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