JCDecaux has renewed its advertising concession with Singapore Changi Airport for another seven years, with an option for a further five year extension taking its contract to 2034.
As air travel rebounds, JCDecaux believes that the extended partnership will harness growing industry trends to curate brand building media offerings that are data-driven and offer more powerful connections with travellers.
Indeed, the company claims that it will continue to strengthen the advertising experience at Changi through increased digitisation, innovative data-led solutions that enable campaign optimisation and audience measurement, as well as offer drive-to-store or website measurement tools to deliver greater value for brands.
Programmatic adoption ensures inclusion of Changi Airport’s digital media in brands’ omni-channel strategies, enabling it to tap into the global online media market.
Through “thoughtful design and placement of advertising media”, JCDecaux says that it aims to offer passengers an enhanced audience experience through creative optimisation, displaying the right advertisement message in the right place, at the right time.
In line with both companies’ ESG pillars, sustainability and safety will be strong focuses of the concession, with JCDecaux’s bizSAFE STAR and ISO 45001:2018 safety certifications for its Singapore operation and clear objectives for green energy, recyclable materials and e-waste management.
Changi Airport Group’s executive vice president for commercial, Lim Peck Hoon, said: “We are delighted to continue our partnership with JCDecaux for Changi Airport’s advertising concession with this third contract.
“They are our valued partner who share our emphasis on superior design and passion for innovation and whom we trust will continue to deliver the best-in-class advertising with their global reach of premium brands and comprehensive suite of digital capabilities.”
DOOH is the second fastest growing media after mobile advertising and JCDecaux believes that it has developed a strong technological and programmatic eco-system to leverage its tremendous growth potential for the benefit of partners, brands and media agencies.
“Post-pandemic, we are witnessing important changes in the way people live, work and travel,” noted Jean-Charles Decaux, chairman of executive board and CEO of the JCDecaux Group.
“JCDecaux is ready to tap into new opportunities in the changing OOH media landscape and the environment to continue growing the advertising concession together with CAG in the years to come based on shared visions and values of innovation, service to the passengers and sustainability.”
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