Intrepid expands Middle East presence despite crisis in region

Intrepid has opened its first destination management company (DMC) in Jordan as it increases its presence in the Middle East.

A local team based in Amman will operate the operator’s range of nine experiential small group tours in Jordan from this summer.

The plan is to expand the range for 2025 and beyond.

Intrepid currently handles 6,000 travellers from Europe, North America and Australia to Jordan each year and aims to double the number by 2030.

EMEA managing director Zina Bencheikh: “Opening a hub in Jordan is a significant milestone for Intrepid. We see this step as a mark of confidence in the country.

“Despite the current crisis, Jordan has so much to offer our global travellers and we consider it a key destination for our business.

“Having our own DMC will allow us to take the destination to the next level, diversify our product and introduce new purpose initiatives.”

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