Inghams to run first TV advertising in summer push
Inghams is to run its first TV adverts to showcase summer holidays.
The campaign will run across ITV, Sky and Channel 4 to promote lakes, mountains and outdoor activity breaks in Austria, Italy, Slovenia, Switzerland and France.
The TV activity is set to coincide with a direct mailout to 295,000 households in a bid to generate more interest in Inghams summer holidays.
Head of agency sales Julie Franklin said: “The video invites people to lose themselves in glistening Italian lakes, walk up an appetite in Austria and more.
“It brings to life some of our truly stunning destinations and will not only reach some of our agent’s customers via their TV screens throughout April, but will also be an excellent tool for agents to showcase exactly the kind of experiences an Inghams summer holiday can offer.
“Couple this with the exciting new summer destination webcasts we have just released into our agent portal, and agents will really be able to sell with confidence.”
Inghams is offering discounts of up to 30% off summer 2022 packages.
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