Incredible Journeys launches first mini peaks campaign with trade incentive

Agents can win a UK lodge break for four people worth £2,000 in a new incentive by Incredible Journeys.

The touring brand of dnata Travel Group has launched the incentive to celebrate its first mini peaks campaign, which highlights five different touring styles – independent, luxury, escorted, small group and private touring – to enable agents to help their customers select a tour best suited to what they are looking for in a holiday.

Launching today (September 7) and running until October 31, the campaign has also seen the creation of a 48-page brochure with 20 itineraries across key touring destinations, including the US, Canada, South America, Indian Ocean, Far East, Europe, Australasia, Arabia and Africa.

More: Wendy Wu Tours and Incredible Journeys seal partnership

Incredible Journeys has also designed a website providing agents with downloadable assets and social media content.

All Incredible Journeys bookings made during the campaign will be entered into a prize draw to win the UK lodge break, with includes a branded hamper. Agents must email with their booking reference to be in with a chance of winning.

Mark Henderson, head of product west, said: “The last 12 months have seen really positive growth for our touring brand Incredible Journeys following significant investment into our training, marketing and service.

“The brand has announced several new key touring partners who offer their own unique experiences, including Wendy Wu Tours and Not in the Guidebooks, to name a couple.

“We believe mini peaks is the perfect time for Incredible Journeys to join our other brands in having their own September campaign and for agents and their customers to fully immerse themselves into the world of touring with the help from our team of touring experts”

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