Incredible Journeys claims fortnight of record sales

Gold Medal sister brand Incredible Journeys has claimed record sales for two weeks in succession.

Relaunched to the trade by dnata Travel Group UK earlier this year, the adventure and touring brand achieved a 175% year-on-year rise in agent bookings a fortnight ago.

The momentum continued last week, with the number of agents booking reported by the brand to up by 520%. 

The growth follows the operator’s first September peaks campaign. 

Last week saw the brand team up with G Adventures for a November cyber sale running until November 30, with agents offered two garden gift hampers in a prize draw.

Head of specialist product Mark Henderson said: “It has been a really impressive period for Incredible Journeys and we are so proud of the brand’s achievements since its relaunch. 

“Incredible Journeys is, and will continue to be, tailored around agent requests and industry trends – we are listening to agents and securing exciting products in return. With more partnerships on the horizon, and more interest in touring holidays from customers, our breadth of product is continuously increasing.” 

He added: “It is no secret that January peaks is just around the corner, agents can trust that our expert teams are working to make this Incredible Journey’s biggest campaign to date, and as always with our B2B brands, with rich agent booking incentives.” 

Agents can also win a holiday to Canada, in association with Air Canada, as part of multi-brand dnata Travel Group UK winter escapes campaign.

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