If Only unveils ‘biggest peaks cruise campaign yet’ with trade incentive

If Only has unveiled its “biggest peaks cruise campaign yet” for 2024.

The luxury operator has partnered with Celebrity Cruises, Silversea Cruises, Seabourn, Regent Seven Seas Cruises, Holland America Line, Oceania Cruises, AE Expeditions, Ponant, Scenic Luxury Cruises & Tours and Windstar for its Beyond the Horizon campaign.

If Only will share offers and marketing materials with agents to support sales of its partner cruise lines.


More: If Only offers 10 stays in ‘Passport to Paradise’ peaks promotion


The operator will provide 200 agents with printed copies of its new 24-page cruise brochure as well as sharing a digital copy online which will be accessible to all trade partners.

Additionally, the operator is giving agents the chance to win Harrods vouchers throughout the campaign, which runs until the end of March.

In each of January, February and March, there will be a £250 Harrods voucher available in a prize draw.

To automatically enter, agents must make a booking for a participating cruise partner by January 31 for the January draw, February 29 for the February draw and March 31 for the March draw.

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