If Only launches Florida Keys and Key West marketing push
Luxury tour operator If Only has partnered with tourism board Florida Keys & Key West to launch a trade marketing campaign for March and April.
The initiative aims to raise awareness of the destination and inspire bookings by training agents about the destination and its key attractions.
If Only is providing agents with marketing materials to inspire their customers, including email marketing content and social media offers.
The agent making the most bookings during March and April can win a £250 voucher.
To support agents, If Only is offering six-night luxury trip from £2,639, visiting Marathon, Duck Key, Key West and Miami.
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