Ice Travel Group hails Sunshine Saturday success

Tenerife was the most searched for destination across and TravelSupermarket on Sunshine Saturday and Sunday.

Other trending destinations on the sites included Spain, the Canary Islands, Turkey and the Balearic Islands, while Majorca, Crete and Costa Blanca saw the biggest week-on-week share increase for searches.

Ice Travel Group, parent company for the two sites, said searches on Saturday and Sunday were up 42% on and 47% on TravelSupermarket compared to the weekend before, and bookings between January 2 and 8 were up 66% on Travelsupermarket and 75% on compared to the previous week.

More: Holiday sales take off on Sunshine Saturday

Chris Webber, head of holidays and deals at Ice Travel Group, revealed the majority of searches on both sites were for summer holidays, with Costa Blanca, Majorca and Turkey being popular destinations.

“Sunshine Saturday and Sunday brought with them the much anticipated increase in searched and bookings,” said Webber.

“Summer 2023 is becoming more dominant by the day. Two thirds of searches and bookings on icelolly and just over half on TravelSupermarket are for summer.

“We’ve seen increases for the likes of Costa Blanca, Majorca and Turkey as summer heads the holiday shopping list.”

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