Hurtigruten reports rise in UK solo passengers

One in eight UK travellers are booking solo travel with Hurtigruten Group in 2023, up from one in 10 a year ago.

The adventure cruise company also saw a 32% increase in the proportion of solo British bookers in 2022 (11.3%) compared to pre-pandemic 2019 (8.6%) across all voyages.

The company found that solo passengers on British Isles itineraries have more than doubled between 2019 (6.5%) and 2022 (12.9%). 

Additionally, the number of lone travellers booking a Norwegian cruise also rose between 2019 (6.6%) and 2022 (14.8%).

More popular destinations for solo travellers include The Galapagos, with the highest proportion at 21.2% of all bookings, and Antarctica with solo bookers accounting for 18.9%.

Hurtigruten Expeditions announces new sailings with a no single supplement offer for solo travellers every month. 

Chief executive Asta Lassesen said: “Our expeditions are designed with every kind of traveller in mind. Following years of uncertainty for global travellers, exploring the world now ranks at the top of many must-do lists. 

“Our expeditions bring together like minded individuals, so whether you’re travelling solo, with a partner, or as part of a group, there is always a strong community spirit between guests and crew. 

“For solo travellers, we offer the opportunity to get to know other guests doing the same, either through group meet-ups or shared dining experiences onboard.”

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