Hurtigruten appoints Jules Verne’s Prini Patel as head of marketing

Hurtigruten has appointed Prini Patel as head of marketing for the UK and EMEA.

She has joined the company after nearly 20 years at Jules Verne where she worked in roles ranging from marketing executive to head of marketing.

Prior to that, she held positions at Silversea Cruises, Travelpack and Somak Holidays.


More: Trade sales surging as Hurtigruten targets more agents, says new UK sales chief


Hurtigruten said Patel’s appointment is part of plans to “enhance brand awareness among consumers and trade in the UK”, and has tasked her with managing the UK and EMEA marketing team and “maximising the effectiveness of consumer and trade marketing”.

She will also oversee the introduction of new marketing tools and event opportunities for trade partners to advertise to their customers.

“It’s a great time to be joining the Hurtigruten family, especially following the recent introduction of premium category Signature, which will create exciting opportunities to engage new and existing customers,” she said.

“I can’t wait to dive into this new challenge and demonstrate how my experience, skill set and collaborative mindset can unlock the future potential of Hurtigruten.”

Iain Powell, vice-president of sales and marketing for the UK and EMEA, said: “We’ve set ambitious growth targets in the UK and Prini’s appointment is a strategic move to support turning our vision into reality.

“With her extensive experience and our refreshed approach to how we work with consumers and trade partners, Prini will play a pivotal role in strengthening Hurtigruten’s position as the leader in coastal Norway sailings.”

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