Menu Close

How JetBlue Just Flouted Airline Industry Norms by Launching New Routes

JetBlue Airways published a simple press release Thursday announcing 30 new routes starting this summer and fall, mainly for leisure customers, to leverage a nascent recovery. But to insiders, it was more — a manifesto showing that JetBlue, now in survival mode, no longer plans to play by the industry’s unwritten rules.

First, some background. Larger U.S. airlines have defined lanes, with each working from geographic areas of strength. JetBlue mainly flies from four focus cities — Boston, New York JFK, Fort Lauderdale, and Orlando. It can launch nearly any route from one of those four cities — except perhaps...

This post first appeared on Skift. Read the original article.

Related Posts

Copy link
Powered by Social Snap