Growing interest in solo travel revealed by Abta

A growing appetite for solo travel has been revealed in new data released by Abta.

The association found that 16% of travellers went on holiday by themselves in the 12 months to August 2023, compared to 11% of travellers during the previous 12 months.

This was also up on pre-pandemic 2019 figures, when 13% of travellers said they had taken a singles holiday in the 12 months to July 2019.

Almost one in five (19%) 25-34-year-olds said they had travelled by themselves, the highest of any age group. 

The biggest year-on-year increase was among those aged 35-44, where solo traveller numbers more than doubled to 13% in 2023 from just 6% in 2022.

The data is to be discussed at an adventure travel conference to be moderated by G Adventures managing director Brian Young on April 18 in London.

Abta communications director Graeme Buck said: “Our research shows that people are increasingly looking for solo travel experiences, so we’re excited to explore why this style of travel is growing at our Adventure travel conference next month.

“As the fast-growing adventure travel sector represents so many business opportunities for our industry, the whole day is designed to ensure attendees have the necessary insight to connect with the adventure traveller so they can confidently deliver unforgettable experiences.”

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