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Google Is Providing Search Data to Air France, Lufthansa, Other Airlines Looking to Decide Which Routes to Restart

Google is rolling out a new tool that provides airline partners with search data that carriers are using to help decide which routes to restart and when.

Unlike existing data from Google for airlines about their own performance across Google products, the newly provided data provides a market-wide view of consumer intent based on flight searches regardless of airline.

Lufthansa and Air France were two partners willing to go on the record about their use of the tool, which is a supplement to performance information already existing in the Google Flights Reporting Center, and airlines’ own data resources.

Dozens...

This post first appeared on Skift. Read the original article.

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