Gold Medal targets agents with weekly £500 prizes

Agents are being offered weekly prizes of £500 shopping vouchers as part of a bookings push by Gold Medal.

The flagship brand of dnata Travel Group UK B2B is distributing a 56-page publication (pictured) to 500 agents across the UK from today (Monday). 

It features 51 offers across 2023, 2024 and 2025, including a 2025 holiday to Siyam World in the Maldives following the success of a similar offer for the Indian Ocean resort in August. 

Agents can access downloadable assets for the The Experts’ Edit campaign on a micro-site, plus individual landing pages for featured properties and insight to help secure bookings. 

The theme-based campaign showcases worldwide holiday packages and runs until October 31, supported by social channels, email promotions and collateral for agents can use to drive sales. 

Agents can win weekly prizes of £500 vouchers for Amazon, Marks & Spencer and John Lewis. The winners will be announced each week on Gold Medal’s Facebook page @GoldMedalAgents. 

Dnata Travel Group UK B2B marketing director Sarah Lancashire said: “The Experts Edit 2023 has been built from years-of first-hand experience and a true passion for travelling. 

“As a brand we stay close to emerging trends and listen to our agents’ requests to ensure we are constantly delighting and exceeding expectations, which, with the support of our incredible partners, has allowed us to construct this campaign, our second biggest of the year.” 

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