Gold Medal API integration with Inspiretec ‘sets new standards’

Gold Medal and Inspiretec say their new technology partnership is “setting a new standard” for how travel bookings are managed in agency back-office systems.

The Gold Medal API has been integrated into Inspiretec’s agency management platform, called Agent, which automates the transfer of booking data and eliminates the need for manual rekeying.

Inspiretec launched Agent at World Travel Market London in November 2023, aiming to make agents’ lives easier and boosting their sales by offering a single platform combining the customer relationship management (CRM) system and the travel agent booking system.

The integration with Gold Medal allows for “seamless and automatic” updates of booking information directly into the Agent platform, said the B2B brand of dnata Travel Group UK.

“By harnessing the capabilities of the Gold Medal API, Inspiretec’s Agent platform will import booking details in real-time, reducing the potential for human error and ensuring that data is accurate,” said Gold Medal.

“Agencies using the Agent platform can now enjoy a more streamlined workflow, which translates into faster service times, fewer errors and the ability to offer more tailored experiences to their clients.”


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Simon Applebaum (pictured), managing director at Gold Medal, said: “We are always looking for ways to improve our services and processes based on our agents’ feedback.

“Time-consuming post-booking admin and the need to ‘rekey’ tour operator bookings has long been a key challenge for agents and I’m delighted that through our partnership with Inspiretec and their Agent platform, we have developed the automation of much of this work.

“This investment in our systems marks a significant step forward in supporting UK agents, as well as the digitisation and automation of travel services.”

He said this functionality will initial enable Gold Medal bookings to be imported and it is hoped that the capability will also extend to Pure Luxury, Cruise Plus and Incredible Journeys.

Simon Powell, chief executive at Inspiretec, added: “By integrating directly with the Gold Medal API, we are not only enhancing the functionality and efficiency of our Agent platform but also empowering travel agencies to focus more on customer service and less on administrative tasks.

“This innovation is a testament to our commitment to leveraging technology to solve real-world challenges in the travel industry.

“We’ve been a long-standing supplier of technology to the Dnata group and providers of the Inspiretec Travel Platform to Gold Medal.

“I am very excited for Inspiretec to be the first in market to integrate to the Gold Medal booking retrieval API which provides a seamless integration for Gold Medal bookings into our new Inspiretec Agency Management Platform.”

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