Millions of rooms have been provided for refugees escaping the war in Ukraine, according to the World Travel & Tourism Council.
The Russian invasion has caused the biggest displacement of people in Europe since the Second World War.
WTTC members such as Accor, Airbnb, Carnival Corporation, the European Travel Commission, Expedia, Hilton, InterContinental Hotels Group, Internova Travel Group, Marriott International, MSC Cruises, Radisson and Uber are among those supporting families in neighbouring countries, donating rooms, transport, clothing, food, shelter, urgent supplies and financial contributions.
Hotels in Ukraine have continued to stay open offering a base to charities, journalists and those stranded by the conflict.
Businesses across the global sector including airports, airlines, cruise lines and tour operators, are making efforts to help alleviate the suffering of those affected.
Travel businesses of all sizes have made multi-million pound donations to disaster relief funds which have been supplemented by individual fund-raising initiatives.
Many companies have matched their employees’ contributions to support charities providing help through emergency aid and essential supplies.
Temporary accommodation has been arranged thanks to employees across the sector opening their homes to provide emergency shelter.
Airbnb also came up with creative solutions to get money into the hands of local people.
Much needed medical and hospital supplies have been provided by businesses’ donations through various charities around the world.
WTTC president and chief executive Julia Simpson said: “There has been an outpouring of support from travel and tourism companies across the globe.
“Hotels have opened their doors receiving refugees, and in Ukraine, teams on the ground are keeping hotels open for aid agencies, journalists, and those stranded and desperate.
“Cruise lines and airlines have transported supplies, and across the board the response has been incredible, and I salute the courage of teams on the ground.
“WTTC and our members stand for peace and respecting the national sovereignty of every nation and our hearts go out to all those who are suffering from this brutal invasion.”
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