Fred Holidays unveils its biggest-ever brochure

Fred Holidays has launched its biggest-ever brochure, featuring QR codes for the first time, taking agents to enhanced content for a “more interactive experience”.

The 112-page Expertly Crafted brochure covers all seven continents and features 79 itineraries.

The short breaks and tours, rail journeys, river cruises, cruise-and-stay options and Discover Collection can be tailored to customers’ preferences and budgets.

New options for 2024-25 include an expanded fly-drive programme across Europe and a six-night Albania-Unesco Riviera Experience tour, from £1,799.

River cruise additions include a 10-night Full Brahmaputra cruise with Pandaw from £5,895, and a 10-night Journey the River Kwai adventure combining a six-night cruise with three nights in Bangkok, from £3,499.

Simon Chambers, Fred Holidays’ head of product, said the new brochure provides “a snapshot” of the operator’s “vast range” of products that can be tailored to customers’ preferences.

“I’m confident that the brochure will not only make it easier for agents to understand exactly what we offer, but also help them sell our products and use us as a one-stop-shop for any tailor-made rail, ocean and river cruises, cruise and stay, tours, short breaks and long stay holidays,” he said.

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