Exodus celebrates 50th anniversary with brand refresh and new name

Exodus Travel is celebrating its 50th anniversary with a brand refresh, including a new name Exodus Adventure Travels.

Preceding the milestone, which will take place next year, the operator has changed its name and logo, and emphasised responsible travel will remain “at the heart” of the company’s ethos.

To celebrate the anniversary, Exodus Adventure Travels will offer 50 “special” departures in 2024 across its most popular tours, all of which will include an additional experience.

More: Travel Republic unveils brand refresh after bolstering leadership team

Manging director Sam Seward said: “We’re very proud to be celebrating 50 years of Exodus Adventure Travels in 2024 and have decided to take the opportunity to update our logo and creative.

“We think our new look gives a nod back to our routes exploring while also capturing that we are a modern, responsible and forward thinking tour operator.

“We know that our customers feel a really strong sense of connection with our 50 year journey, with many travelling multiple times a year.

“We want to recognise that connection and we’re excited to be celebrating this milestone with all of them next year.”

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