Eva Air is to continue its partnership with Premier League football club West Ham United.
The deal follows a four-year collaboration between the Taiwan airline and the football club and includes multiple branding opportunities and fan initiatives.
The airline first joined forces with the club in 2018 in a partnership which has featured special offers, flight giveaways and fan experiences.
The extended partnership will give Eva Air the chance to promote its daily return flights from the UK to Bangkok and Taipei through West Ham United’s matchday advertising inventory and across the club’s growing international channels.
EVA Air’s general manager Sarah Wu said: “We are delighted to announce our partnership extension with West Ham United. The club provides a perfect platform to promote our international flights, and its fantastic fan base has been extremely supportive of us as a brand.
“We are committed to developing even more engagement opportunities and experiences for the fans as the partnership develops.”
West Ham United’s chief commercial officer Nathan Thompson said: “We have enjoyed a fantastic partnership with Eva Air over the last four years and we are excited to continue developing our relationship. We thank them for their unwavering support of the club and we look forward to supporting them as they reintroduce their flights following the pandemic.”
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