A tech start-up aims to help easyJet holidays automate and simplify the way it presents sustainability-certified hotels to travellers at the point of booking.
Danish software firm BeCause will collect data on hotels certified according to 33 recognised Global Sustainable Tourism Council (GSTC) standards and integrate that data into the easyJet holidays system.
The sustainability data will help inform the tour operator’s “eco-certified” hotel collection.
BeCause’s sustainability data management solution replaces the operator’s current manual update processes.
The new partnership will see hotel sustainability data automatically updated in the easyJet holidays database.
BeCause co-founder and chief executive Frederik Rubens Steensgaard said: “Through our shared involvement with GSTC, we quickly recognised both easyJet holidays’ need for a scalable sustainability data solution and their genuine commitment to industry transformation.
“We look forward to a long and productive relationship and helping to make real headway on reducing travel’s impact on the environment.”
The tour operator’s customer and operations director Matt Callaghan said: “We’re committed to our holidays being a force for good and making a positive impact on the environment and local communities in the destinations our customers visit.
“We know that holidaymakers are caring more than ever about the eco credentials of the hotels they’re choosing to stay at.
“So, we needed a partner to help us connect and communicate hotel sustainability data more efficiently and scale with us as we grow, and BeCause delivered on those criteria.”
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