Dnata Travel Group UK’s B2B brands ‘surpassed’ peaks expectations

Dnata Travel Group UK’s four B2B brands said they “surpassed all expectations” for the peaks selling season with strong growth reported.

Gold Medal, Pure Luxury, Cruise Plus and Incredible Journeys launched dedicated campaigns at the start of January, which ran until February 29.

The flagship brand, Gold Medal, said that its most popular destinations – Dubai, Florida, and Las Vegas – showed year-on-year growth. The “standout” performance came from Thailand, with bookings up 25% year on year.

The brand also saw a 24% increase in multi-centre bookings and “significant” increases in family and solo traveller bookings.


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Pure Luxury reported that the Maldives and New York both saw bookings up 40% year on year. Other strong sellers included Abu Dhabi, Dubai, Las Vegas and Florida.

Cruise Plus had a record week during the peaks period, with every type of cruise showing growth, especially in the luxury and ultra-luxury cruise sectors.

Incredible Journeys, the touring and adventure brand made its biggest ever booking during its eight-week campaign, and broke sales records three weeks in a row. Bookings for Lapland proved popular, as Finland had the most growth in bookings, followed by Sri Lanka, Peru and Japan.

Adrian James, product and commercial director at dnata Travel Group UK B2B, said: “All our B2B brands had a successful peaks and achieved some exceptional records.

“It was great to see that agents are picking up the phones and calling our expert teams more than ever before.

“It is apparent agents have increased trust in our Gold Medal website. The web alone took over 200% more bookings and achieved an increase of over 200% in sales, which is a reflection of the substantial investments made across the last 12 months.”

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