Demand for ski holidays ‘explodes’ following heavy snowfall

Demand for ski holidays has “exploded” following heavy snowfall in Europe.

More than 100cm of snow has settled in parts of the France, Austria and Switzerland after a series of snowstorms, prompting a surge in bookings.

Val Thorens in France, which is 2,300 metres high, will open a week early, with some slopes available to ski on from November 18.


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Ski Solutions said the next week promises a “winter wonderland”, with nearly 50cm of snow forecast across the Alps, covering destinations such as Crans Montana, La Plagne, Chamonix and Saint Anton.

Managing director Ian McIlrath said: “Storms have been piling into the Alps for the last two weeks, with snow accumulations of more than 100cm quite widespread now on the upper slopes.

“This will ensure a solid base for the winter ahead, and with a lot more snow in the forecast, it’s shaping up to be one of the best starts to the winter ski season that I can remember.

“As news of this exceptional early snowfall gets out, demand to book holidays has exploded. Bookings since the beginning of November are up 20% on prior year as clients snap up bargains for December trips.”

Jet2.com is offering 10% off all ski flights this winter, with eight destinations on sale.

Steve Heapy, chief executive of Jet2.com and Jet2holidays, said: “As the Alps welcomes its first snowfall of the season and we launch a winter sale on ski flights, there is no better time for skiers and snowboarders to take off to the slopes.

“Our fantastic ski programme for winter 2023-24 is on sale from across 10 UK airports and gives customers access to some of the best ski resorts in the world.

“We know skiers and snowboarders will be clamouring to hit the slopes for less and we are looking forward to another successful ski season this year.”

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