Cunard pushes Shine Rewards incentives to boost early bookings

Agent members of Carnival UK’s Shine Reward Club are being given extra incentives to book Cunard cruises as itineraries on all four ships go on sale for the first time. 

Cunard will be giving away 4,000 Shine points a week to one winner and 400 Shine points a day to another until June 21. 

Points can be redeemed against options including a short break sailing in January 2024 on board Queen Victoria (3,000 points) or a bottle of 3 Queens Gin, at 190 points.  

Agents can also earn more Shine points by taking part in online quizzes.

A dedicated hub for new ship Queen Anne has been created for registered Shine Reward Club members which allows them to share the latest news and announcements.

More than 110 international voyages are now on sale covering departures between October 23, 2023 and May 14, 2024. 

Interest in new 3,000-passenger ship Queen Anne led Cunard to claim its busiest single booking day in a decade earlier this month.

UK sales director Tom Mahoney said: “We’re seeing record demand for Cunard as we welcome new ship Queen Anne to our iconic fleet.  

“As these new itineraries go on sale we want to ensure our Shine Reward Club members reap the rewards of their hard work with more incentives via our reward programme.”

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