Club Med embarks on ‘biggest brand push in recent history’

A new global brand campaign instigated by Club Med focuses on special moments people feel when on holiday.

Under the ‘That’s L’Esprit Libre’ tagline, the promotion aims to grow brand awareness and develop desirability by showcasing the company’s luxury all-inclusive offering.

Claimed to be the operator’s biggest brand campaign in recent history, it will be introduced across all international markets in Europe, the Americas, Africa and Asia across this month. 

The UK activity will include a TV campaign with Sky, activations on Meta, Youtube, digital media platform Azerion, the Financial Times and Screen on Demand.

An outdoor digital element includes a presence at major London stations and on the new state-of-the-art giant 8k screens as part of  London’s new Outernet entertainment district, outside Tottenham Court Road Underground station.

The brand push follows a new brand identity unveiled earlier this year which included a reinterpreted logo, new colour palette and typography and a new website. 

The new brand identity has been introduced in recent resort openings and will be brought to life throughout more spaces in  resorts worldwide from the end of the year.

Club Med UK and Nordics managing director Nicolas Bresch said: “Club Med is entering a new era with our premium positioning matching our luxury offering.

“The new campaign demonstrates the joy and freedom of a Club Med holiday and reminds people that we’ve got something for everyone with our unique all-inclusive offering across 70 resorts worldwide.”

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