The fourth edition of Brand USA’s annual European trade showcase will take place in Frankfurt from September 26-29.
The first Brand USA Travel Week to take place in continental Europe will include a two-day media forum in addition to the second iteration of the association’s CEO Summit.
The event is expected to attract 450 delegates including US destinations and suppliers and industry professionals from the UK and Europe.
Chris Thompson, Brand USA chief executive, said: “By 2023, a new era of travel will be firmly taking shape and Brand USA is committed to working with its partners to help define this new landscape.
“We look forward to seeing our airline partners rebuild connections across Europe with new routes and increased airlift; reconnecting with peers and strengthening business relationships; and most importantly re-establishing high-level consumer confidence in transatlantic travel.”
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