Best Western agrees B2B distribution deal with Roibos

Direct connectivity to Best Western Hotels and Resorts is being introduced on hotel distribution platform Roibos.

Dynamic access is being delivered to properties in nearly 100 countries to Roibos’ global B2B network of travel distributors. 

Roibos chief executive Patricia Rossello said: “We are delighted to partner with Best Western Hotels and Resorts to enable access for our travel distributors to their global network of properties. 

“As recovery is on its way, Roibos can provide further control of the distribution to its global portfolio of properties, enabling them to choose which B2B players they want to work with, and provide efficient, transparent and fast B2B distribution tools to complement their own B2B distribution strategy.”

Best Western senior director of Latam and global leisure strategy Matt Teixeira added: “As travel continues on its road to recovery from the pandemic, it is important that we find partners and tools that enable us more control over how our properties, rates and availability are distributed worldwide, while at the same time, keeping efficiencies. 

“Roibos provides the perfect tool to control how we want to distribute.”

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