Barrhead Travel hires Sharon Watson as head of product

Barrhead Travel has recruited Sharon Watson to fill a newly created head of product role as the agency pursues its growth plans.

Watson (pictured), who has more than three decades of industry experience, will oversee all types of product – including cruise, package and worldwide – as part of a new streamlined approach.

The existing product teams, which previously reported into business development heads, will combine to create one product team, while business development teams will work solely on partner relationships and engagement.


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Barrhead product and commercial director Caroline Donaldson said: “We’re really pleased to have Sharon onboard with us. Her impressive experience across a range of travel roles is set to perfectly complement our talented teams and align our overall product strategy.”

Watson, who has held senior positions at Planet Cruise, spent some of her early career at Barrhead.

She said: “I’m delighted to be joining Barrhead Travel’s established product team and I’m particularly looking forward to working with such a varied product portfolio across cruise, land, air and more.

“Barrhead Travel are market-leaders when it comes to identifying opportunities to add value for their customers and it’s great to be part of their ambitious growth plans.”

Donaldson added: “It’s very exciting times for Barrhead Travel as we accelerate our product offering. With ambitions to continue creating unique product in the market, we’re bolstering our teams and ensuring we’ve got the expertise to drive innovation.

“Last year, we launched our touring and adventure division which was followed by the creation of the US department this year. Consumer demand for standout itineraries and unforgettable experiences means there is still plenty of opportunity to diversify our product.”

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