This zero-cost marketing move by American helps associate the brand with the Super Bowl buzz in a fun way.
You’d better be swift to catch Flight AA1989. The Super Bowl LVIII takes place in Las Vegas on February 11, and American Airlines has spied a unique way to get involved. The Nevada competition will see the Kansas City Chiefs and the San Francisco 49ers battle it out, but there’s another story off the field that has also caught public attention.
With pop star Taylor Swift dating the Chiefs’ tight end Travis Kelce, the airline has had some fun with its flight numbers. For one day only, a special AA1989 will operate between Kansas City and Las Vegas, bringing football fans to the biggest game of the year.
The Airbus A321neo is due to depart the Midwest city at 12:30 pm and touchdown in Nevada at 1:35 pm. As any Swiftie will tell you, 1989 is the year of the singer-songwriter’s birth and the name of one of her best-selling albums.
Flight AA87 to Kansas City
That’s not all – KC fans taking the return flight home also have the opportunity to travel in style. Those making a swift exit after the game can book Flight AA87 – a tribute to Kelce’s jersey number. This service leaves Vegas at 12:20 am on February 12, arriving back in Kansas City at 5:30 am.
AA1989 is usually assigned to the carrier’s service between Philadelphia and Los Angeles. Meanwhile, AA87 usually appears on the London Heathrow to Chicago O’Hare route.
As you might expect, the American Airlines social media team has been making the most of the flight number frenzy, and there have been Taylor puns galore. Among the responses to excited fans from the company’s official account were:
- “We’ll be sure to take great care of you because we don’t want any bad blood between us. See you soon!”
- “We don’t wanna keep secrets, but we can only say that we’re in our football era. For tonight, anyway.”
- “Karma is the guy on the Chiefs.”
- “What if we told you none of this was accidental…”
With the host venue being the Allegiant Stadium, this is a subtle way for American to score some bonus brand recognition from its low-cost rival.
Vegas Prepares for Super Bowl Boom
As Skift has previously reported, the short-term rental market sees huge spikes in demand and pricing around Super Bowls and Taylor Swift concerts. The prospect of the star appearing in the audience to cheer on the Chiefs multiplies this phenomenon further still.
Looking beyond the Taylor factor, the arrival of the Super Bowl LVIII is a huge deal for Las Vegas. Next month’s event will mark the first time the football final has been held in Nevada, and local tourism leaders are determined to make the most of it.
Las Vegas Convention and Visitors Authority even launched an official petition on Change.org, proposing that ‘everyone in Las Vegas must be allowed to celebrate freely on February 11, 2024,’ with excessive celebration encouraged.
Skift has contacted American Airlines for comment. We await a well-Taylored reply.
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