Ambassador Cruise Line unveils 2024 ship visit programme

Ambassador Cruise Line is preparing to host hundreds of agents during its 2024 ship visit programme, featuring 13 dates across eight UK ports.

The no-fly cruise line, which started hosting ship visits in 2022, will welcome trade partners on board Ambience and Ambition for a tour and four-course lunch or afternoon tea.

Nicola Harper, the line’s head of distribution, said: “We know there is nothing like seeing and experiencing a product first-hand, and the overwhelming success of our 2023 ship visits proved that there is still a huge appetite within the agent community to get a taste of the ‘warmest welcome at sea’.”


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Host ports will be London Tilbury, Newcastle, Dundee, Edinburgh Leith, Liverpool, Belfast, Bristol and Falmouth.

Visitors will be welcomed by the line’s trade team and then given a short introduction to the brand. They will then embark on a full ship tour before sitting down to lunch or afternoon tea.

Harper added: “With 13 ship visits planned in ports across the country in 2024, the whole Ambassador trade team is looking forward to welcoming over 500 valued trade partners and friends onboard Ambience and Ambition as we showcase our incredible premium-value offering.”

Registrations open on Thursday, February 1, with agents required to complete Ambassador’s online form via the ‘trade partners’ area of the website. To register for a group visit, agents or operators can email groupsales@ambassadorcruiseline.com for a registration form.

Ambience visits

May 16, 2024 – London Tilbury

September 26, 2024 – London Tilbury

Ambition visits

May 2, 2024 – Bristol Portbury

May 3, 2024 – Falmouth

June 11, 2024 – Liverpool

June 12, 2024 – Belfast

July 15, 2024 – Liverpool

July 16, 2024 – Belfast

August 15, 2024 – Edinburgh

August 21, 2024 – Newcastle

August 22, 2024 – Dundee

August 28, 2024 – Newcastle

November 26, 2024 – London Tilbury

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