Agent activity planned as Vibe by Jet2holidays returns as Love Island travel partner

Vibe by Jet2holidays will be designated travel partner for ITV’s Love Island for the third summer in succession.

Ahead of the hit reality show returning for its 11th series on June 3 based in Majorca, the operator said it will use the brand partnership to help independent agents and homeworkers drive sales and awareness of Vibe.

Jet2holidays has developed bespoke marketing initiatives, such as window posters, social media collateral and branded merchandise to help partners increase awareness and boost sales.

Various competitions will also give independent travel agents and homeworkers the chance to win a goody bag, containing Love Island merchandise, when they make a summer booking and subscribe to trade emails.

Jet2holidays trade sales general manager Lloyd Cross said: “Following the huge success of our brand partnership with Love Island last year, Vibe by Jet2holidays will be the official travel partner of the show for the third year running. 

“Love Island is one of the most talked about shows of the summer, so this partnership is the perfect way for us to showcase all the many benefits that make Vibe by Jet2holidays the go-to place to book some summer sunshine. 

“By putting in place a number of initiatives to help independent travel agents and homeworkers increase their sales and grow their businesses, we are once again demonstrating our commitment to working with our partners.”

ITV business development director Jason Spencer added: “We’re thrilled to announce that Vibe by Jet2holidays is back as our travel partner for another summer with Love Island.

“We’re ready once again to celebrate the vibrant connection between our brands and deliver unforgettable experiences for our viewers.”

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