Advantage to produce quarterly business travel reports
Analytics firm Travelogix has become a preferred data partner for Advantage Travel Partnership.
The strengthening of an existing relationship sees a jointly-produced 44-page business travel review published, showing a 65% slump in new transaction volumes last year over pre-pandemic 2019.
Further quarterly reports will carry up-to-date analysis and projections for a recovering industry.
Travelogix will provide preferential rates and enhanced commercial terms to Advantage members in the UK and globally for Advantage Global Network members in 82 countries.
The partnership will also involve collaborative marketing activities spanning the length of the partnership.
Advantage head of global business travel services and events, Sonia Michaels, said: “We are thrilled to be expanding our partnership with Travelogix to provide additional new benefits to our members.
“Similarly, we are looking forward to working together on several exciting projects as well as new activities including the launch of the global business travel review.”
Travelogix founder and chief executive Chris Lewis added: “Becoming the preferred data supplier for Advantage means we can now start to implement a collaborative strategy that will aim to provide great value across the partnership globally.
“Working in partnership for our quarterly industry report is the first step of a diligently thought-out marketing strategy that will be very exciting to watch unfold.”
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