The Advantage Travel Partnership has appointed Cat Reeves as business development manager for the consortium’s central region.
She joins from her role as brand and business growth executive at homeworking agency Holidaysplease, where she has worked since May 2021.
Reeves also worked at Birmingham airport for five years, and before that she was an agent with Holidaysplease for more than two years.
She starts her new role on Wednesday (October 31), reporting to Sarah Miller, standard membership senior business development manager at Advantage.
Miller said: “We are delighted to welcome Cat to the team. She brings with her a great deal of experience of the travel industry, having worked with companies such as Birmingham Airport and Holidaysplease.
“She also has a great track record in recruitment, which will really strengthen our team as we continue to expand our membership footprint across the UK.”
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