£4k holiday fund to be won in new Cruise Plus campaign

Gold Medal sister brand Cruise Plus is offering agents the chance to win a holiday fund of £4,000 towards a trip with the cruising specialist as part of its latest campaign.

The new eight-week marketing drive is promoting 2024 and 2025 itineraries in ‘The Cruise Collection’.

Cruise Plus is helping agents to promote the collection via five themes, which are featured in marketing assets, a new micro-site and 48-page brochure.

From today (September 6), agents can download 26 cruise offers for their store windows or to share on social media, while 250 agents will receive the brochure in the post.

The themes include ‘ship-within-a-ship’, which sees clients gain access to exclusive facilities and premium service onboard.

Cruise Plus has worked with partners MSC Cruises, Norwegian Cruise Line and Royal Caribbean International to highlight the offers available in The Cruise Collection.

Another theme is ‘luxury’, as Luxury by Cruise Plus is a portfolio of upmarket cruise lines, including Azamara, Oceania and Silversea.

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This section of the campaign also features luxury hotels, tours, rail journeys and flights.

The other three themes are ‘Family Cruising’, ‘New Ships’ and ‘Wanderlust’, with the latter showcasing pre- and post-cruise stays and tours.

There will be a weekly giveaway with bookings made during the campaign period being entered into a prize draw to win prizes such as a branded hamper with Champagne, Neom gifts and Cruise Plus merchandise. Winners will be announced via Facebook.

The £4,000 holiday fund prize will be drawn from the agent bookings made between September 6 and October 31.

Sarah Lancashire, marketing director at Cruise Plus parent dnata Travel Group B2B, said: “The Cruise Collection brings something fresh and inspirational to our agents who have been tapping into the cruise and luxury cruise market.

“We decided to create this campaign based on five themes to help them filter through our wide offering and find the exact holiday they are looking for, while the Plus element of our brand elevates us from the rest of the industry – it provides a bespoke touch to already incredible cruises, tours, and hotels.”

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